simpler, more casual apps

From macrumors (emphasis mine):

"The Mac App Store also raises additional questions whether or not the so-called "race to the bottom" in prices will be duplicated on the Mac software side as well, and whether or not it will encourage simpler, more casual apps."

After experiencing years of continuous "improvement" (read it bloating) of software packages on the PC (take your pick of office suites for example), simpler, more casual apps sound good to me.