Hmm. Remember OK Go's really cool Treadmill Video? That was awesome, and now business schools study it to learn about viral marketing.
Nice going OK GO. With their second album they can't do that. EMI won't let them, sort of. EMI won't let youtube allow the video to be embedded. In an open letter, OK Go explains why.
For some reason other sites can allow it to be embedded, like so. Enjoy.
OK Go - This Too Shall Pass from OK Go on Vimeo.